B.E. Technology, L.L.C.於2012.9.7.在美國田納西州西部聯邦地院控告Facebook, Inc所使用人口統計學之定向廣告方法，侵害其US6,628,314號專利。
:Computer interface method and apparatus with targeted advertising
Date : 200.10.30.
Issue Date : 2003.9.30.
A method and
apparatus for providing an automatically upgradeable software application that
includes targeted advertising based upon demographics and user interaction with
the computer. The software application is a graphical user interface that
includes a display region used for banner advertising that is downloaded from
time to time over a network such as the Internet. The software application is
accessible from a server via the Internet and demographic information on the
user is acquired by the server and used for determining what banner advertising
will be sent to the user. The software application further targets the
advertisements in response to normal user interaction, or use, of the computer.
Associated with each banner advertisement is a set of data that is used by the
software application in determining when a particular banner is to be displayed.
This includes the specification of certain programs that the user may have so
that, when the user runs the program (such as a spreadsheet program), an
advertisement will be displayed that is relevant to that program (such as an
advertisement for a stock brokerage). This provides two-tiered, real-time
targeting of advertising--both demographically and reactively. The software
application includes programming that accesses the server on occasion to
determine if one or more components of the application need upgrading to a newer
version. If so, the components are downloaded and installed without requiring
any input or action by the user.